Beyond Love

Brand and visual identity development for Beyond Love, a religiously inspired clothing brand for children and adults, featuring illustrations, motifs and quotes.

The logo concept is built on a blend of typography and symbolism. Handwritten lettering and a heart shape create a warm, approachable character, while the heart also forms the letter “L” and evokes spreading wings, awakening and growth. The visual identity thus brings together the gentleness, playfulness and layered symbolism characteristic of the brand.